In sunny San Diego, California, the National Apartment Association held its annual conference Apartmentalize 2018. The conference was attended by roughly 10,000 of the country's top multifamily employees providing networking opportunities, an unbeatable tradeshow, and countless education sessions.
This year, we had two team members representing Banner as a thought leader in the industry who presented to rooms of eager learners. Congratulations to Steve Matre and Michael DeFrang!!!
Steve presented with a colleague on Training Your Talent - With continued innovation in rental housing, training is a must, but how? Examine today’s training landscape and the industry’s unique challenges: growing portfolios, geographically dispersed regions, so many job types and a world defined by distraction.
Michael presented on a panel on Maximizing the ROI of Service Based Amenities - Across property management, physical amenities (fitness centers, swimming pools, etc.) are integral to resident satisfaction. More recently, service-based amenities have played a larger role and personalized service will ultimately move the needle on resident retention and satisfaction. Explore proven ways to leverage resident surveys and market the results using user-driven data. Measure success via renewal percentage, referral percentage, and other forms of data-driven thinking to maximize ROI.